Case Study
Explore Digital
Explore Digital was founded in 2018 and started off with just Megan (the founder) as a one woman band.
Over the years it has evolved and specialised into a highly focused and skilled team made up of digital experts.
Explore Digital faced significant obstacles in its efforts to expand into the US market. They lacked critical knowledge about the US business landscape, including the legal, regulatory, and operational frameworks essential for successful market entry. This lack of information created uncertainty around the financial viability of their plans, as they had no concrete data to assess costs, competition, or the potential return on investment. Additionally, recruitment posed a significant challenge. Also the company was concerned about how to secure cost-effective and high-quality talent in a foreign market.
Recognizing the need for a comprehensive approach, Expansion International stepped in to provide expertise and guidance tailored to the company’s goals. The first step was conducting an in-depth analysis of the US market, with a particular focus on the virtual assistant industry. This research equipped the company with the critical insights needed to understand market conditions, opportunities, and challenges. To support the company’s decision-making process further, Expansion International presented actionable recommendations for entering the US market and offered ongoing support to ensure a smooth transition.
With the help of Expansion International, the company transformed its approach and achieved measurable success. Armed with data-driven insights, they made informed decisions that minimized risk and optimized their market entry strategy. Through optimized recruitment solutions, the company was able to secure high-quality talent while keeping costs under control. This strategic approach not only reduced financial strain but also laid the foundation for long-term growth.
